Dow Innovations Featured at PCHi Focus on Helping Consumers Feel Good, Look Good and Live Well

At the Intersection of Beauty, Health and Sustainability: Living Healthier,
More Convenient Lives

: Tuesday, March 01, 2016

Feeling good, looking good and living well are the themes on display as Dow Home, Institutional and Personal Care Solutions, a business unit of The Dow Chemical Company (NYSE: DOW), shares its latest personal care technologies during the PCHi trade show running from March 1-3, 2016 in Shanghai, China. By visiting stand T38 visitors will be able to engage Dow experts to learn more about enhanced texture and performance formulations as well as gain keen insights into the market trends that are influencing today’s solutions.

Dow understands that it’s the experience that makes a personal care product stand out from the crowd. With consumer trends pushing towards sensorial, multifunctional and sustainability benefits, Dow is offering distinctive and enhanced texture and performance formulations that drive value by combining premium ingredients with market-leading intelligence and scientific expertise, creating differentiated solutions for the marketplace:

  • Feeling Good: Sensorial - The ‘Innovative Melt’ enhanced texture formulation features Dow technology that will help turn gel into a refreshing liquid. Dow’s ACULYN™ 28 HASE technology is a featured component in this formulation due to its high shear thinning characteristics that help gel to turn into watery liquid. This helps hydrate skin with icy cold gel that splashes into watery liquid when it is gently rubbed in, leaving skin feeling refreshed, supple and smooth.
  • Looking Good: Multifunctional - The ‘Luxurious Lather’ enhanced performance formulation features Dow technology that brings multiple cleansing benefits to various personal care products for an enriched consumer experience. Dow’s ACULYN™ Excel Rheology Modifier acts as a suspension aid enabling formulators to create multi-functional cleansing products that can deliver specialized beauty benefits, such as moisturizing, exfoliating or anti-aging.
  • Living Well: Sustainability - The ‘Vivacious Bloom’ enhanced texture formulation features Dow technology that will help bring added sensorial benefits to shampoos in a more sustainable way. Dow’s SOFTCAT™ Polymers and UCON™ Emollient technologies are featured components in this formulation which facilitate the customization of care benefits into beauty products. Additionally, this formulation features EcoSense™ Surfactants, a family of plant derived and readily biodegradable surfactants from Dow.

“We’re focused on helping brand owners enhance their products to meet market trends for an enriched consumer experience,” said Ralf Brinkmann, business president for Dow Consumer Care. “Consumers want products that help them feel and look better and are searching for personal care products that not only perform well and address their specific needs such as moisturizing and anti-ageing benefits.”

“With R&D facilities strategically placed in the region, we offer global and regional brand owners with innovative formulations and ingredients that add value to their products,” said Sui Basirun, Asia Pacific business director for Dow Home, Institutional and Personal Care Solutions.

“Dow offers ingredients for sun care, skin care, hair care and cleansing that add differentiating value with a better sensorial experience to meet demand for luxurious, multifunctional and affordable products,” said Chad Holzer, global business director for Dow Home, Institutional and Personal Care Solutions. “With the world’s middle class expected to grow from 1.8 billion to 3.2 billion by 2020 [1], Dow is in a perfect position to collaborate closely with customers to create products that perform better, are more accessible and are more sustainable.”

To learn more, visit Dow at PCHi 2016 from Tuesday, March 1, 2016 to Thursday, March 3, 2016 in stand T38, or visit

About Dow Home, Institutional and Personal Care Solutions

Through its Home, Institutional and Personal Care Solutions business, Dow offers unique innovations that empower brands around the world to deliver exceptional product performance and process enhancements that create value. Our expansive portfolio serves a wide range of markets and applications in the Home, Institutional and Personal Care markets. Our novel solutions create differentiating formulas to help improve everyday living and attain recognition for our customers on store shelves. We design and market innovative technologies and formulation solutions that differentiate our customers’ products, enhance the consumer experience and sustain the environment. With business centers, research and development (R&D), manufacturing plants and customer applications centers around the globe, Dow has the expertise and foundation to foster global and local innovations.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2015, Dow had annual sales of nearly $49 billion and employed approximately 49,500 people worldwide. The Company's more than 6,000 product families are manufactured at 179 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at

For Editorial Information:

Dwayne Roark
Dow Home, Institutional and Personal Care Solutions

Lele Sang
+86 2138513653

[1] An Emerging Middle Class , 2012, Mario Pezzini, OECD Observer